Deanna Testa is a powerhouse in creator marketing, content strategy, and digital storytelling, with 18+ years of experience across media, entertainment, and tech. She has led high-impact video, talent, and brand campaigns at ViacomCBS, AwesomenessTV, Dotdash Meredith, and Betches—developing viral content, building creator programs from the ground up, and revitalizing digital departments to meet new audience demands.

As Head of Creator Marketing at B&H Photo, Deanna builds platforms, experiences, and education programs that connect global creators with the tools, knowledge, and community they need to grow.

A firm believer in the power of access and authenticity, Deanna specializes in creator-first strategy—scaling partnerships, shaping brand voices, and turning content into community. She’s also an adjunct professor at CUNY, where she mentors the next generation of storytellers through media and film courses.