Jacob Wallach, known as Excel Daddy, is a TikTok insider and a leading expert in social media strategy. As the founder of Social4TheWin, a consultancy focused on social-first strategies, Jacob helps brands harness data-driven insights to develop innovative creative ideas, effective distribution plans, and thriving communities on social media. He has been featured in notable publications like Digiday, Fortune, and The Washington Post, and has spoken at numerous industry events, showcasing his unmatched expertise in the social landscape. Additionally, Jacob hosts exclusive events that connect established creators and brands, facilitating real-life partnerships and opportunities. His holistic approach positions him as a leading authority in social media and the creator economy.