After an indie short film brought him to the Cannes Film Festival in 2014, he worked at DreamWorks Animation before becoming independent. He developed one of the most valuable animation training resources in the industry through his YouTube channel and partnerships with various companies and animation studios.

Sir shares his creative process by exploring new workflows, tools, and techniques that make animation more accessible through his content. He works as a creative and technical consultant, a professional trainer, and, most importantly, an independent artist.