Alex is an award-winning creative director and filmmaker known for delivering impactful campaigns for major brands and tourism boards. In 2022, he directed the "More to Explore" campaign for Visit Malta, which included a stunning FPV drone shot and received worldwide TV coverage, contributing to record-breaking tourism numbers. He also led Visit Jordan's "Through Our Eyes" campaign, gaining over 150,000 views in three days. In addition to directing global campaigns for Insta360 in 2024, he played a key role in producing Urbenduro Malta, Europe’s first urban enduro mountain bike race. His career is on the rise with a long-term partnership with Canon UK/EMEA for 2025 and beyond, as he continues to shape the future of digital storytelling through innovative and viral campaigns.