At just 23, he became the Head of Production at Europe’s largest digital marketing agency, Social Chain, and by 25, he founded his own production company, creating viral content with major names in sports, entertainment, and music. His campaign with Tyson Fury achieved 677.8 million views, while his 2019 Super Bowl stunt featuring Eden Hazard juggling an NFL ball garnered widespread attention, even reaching Tom Brady. He has also directed Top 10 music videos for Warner Music and Universal and produced the UK’s 4th most-loved Christmas TV advert in just two weeks. Additionally, he masterminded Prime Video’s most engaging TikTok live stream and was responsible for 9 of the 10 most-viewed branded live streams on Facebook, with one campaign trending globally on Twitter within 19 minutes.