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Bild 2025

The Popularity of the 2025 Bild Expo Vastly Exceeded My Expectations


Jaron Schneider
Jun 23, 2025


A large crowd gathers under a "Welcome to BILD expo" banner at a convention center, with directional signs for various stages and exhibitors visible.


Last week, B&H hosted its second Bild Expo at the Javits Center in New York City. After years of attending the Photo Plus expo and seeing its rapid decline, I had questions about the viability of a show in New York City. Whatever expectations I might have had, they were absolutely shattered by what I saw there.

Bild wasn’t meant to be more than a one-time thing. The first Bild in 2023 was meant to celebrate B&H Photo’s 50th anniversary and its “commitment to supporting visual and audio artistry.” But it went so well and the response was so positive that B&H decided to do it again.
 

Large crowd of people gather inside a convention center under a sign reading "Welcome to BILD expo." People are waiting, talking, and moving toward escalators in a busy, well-lit space.


While I’m not sure if the intention is to do this show annually or even every two years (and B&H probably isn’t sure about that yet either), the number of attendees this year shows that there certainly is demand for a show like this in New York and while COVID certainly played a role, Emerald Expo — the company behind Photo Plus and the attempted Create NYC follow-up that failed — somehow fumbled an enormous bag by leaving a vacuum for Bild to fill.


Astounding Attendance
 

I had attended three major expos in 2025 before arriving at Bild (NAB in Las Vegas, CP+ in Tokyo, and CineGear in Los Angeles), so I thought I had a good grasp of what to expect. I was wrong. As I walked up to the front door of the Javits Center’s northernmost hall, I was greeted by an enormous line to get in.
 

A large crowd of people, many with backpacks and cameras, gathers at an indoor technology or photography expo. Booths with company logos like Canon and Sony are visible in the background.

A large crowd gathers around a Canon booth at a convention, listening to a speaker on stage. People wear backpacks and cameras, and banners and equipment displays are visible around the busy event space.


“That’s odd,” I thought to myself. There weren’t ever more than a dozen people in front of me trying to get into any of these other shows I’d been to.

When I got into the building, my awe only magnified. That line wasn’t the front of the crowd, it was somewhere near the middle. The show floor was already teeming with visitors and the registration area was packed to the gills with attendees picking up their badges, and the show had only been open for a few minutes. As the day progressed, I became even more shocked at how many people showed up.

While B&H has not released official attendance numbers, I wouldn’t be surprised if we saw north of 50,000 people attend the two-day expo. Given that the show took place on a Tuesday and Wednesday at the start of Summer, that number should sound even more impressive; people had to take off from work to come to this thing.
 

A large crowd gathers at a busy Nikon booth during a technology convention, with people testing cameras, taking photos, and interacting with booth staff under prominent Nikon signage.

A large group of people gathers around a display booth for the FUJIFILM X-E5 camera at a convention. Many attendees carry backpacks and cameras, while some interact with products on the counter.


And come they did. Not only were brands and manufacturers overwhelmed on the expo floor, the next floor up was reserved for speakers and was divided into multiple rooms, each operating simultaneously for two straight days. Every single speaker was greeted by lines out the door and standing room only.
 

A large audience sits attentively in a conference room, facing a stage at the front. The room is well-lit, with rows of chairs filled with people of diverse backgrounds. Some are taking notes or holding event bags.

The speakers and educators who were at Bild drew such a crowd that every seat was filled for every presentation, with many resorting to sitting on the floor.

Folks even turned up to see Chris Niccolls, Jordan Drake, and me host a live PetaPixel Podcast, where for 40 minutes we chatted about the state of the gear industry — and not a single chair was available.
 

Three men sit on stage with microphones, engaged in a panel discussion. Behind them, a large screen reads, "Live Podcast with PetaPixel" and displays portraits and names: Jordan Drake, Chris Niccolls, and Jaron Schneider.


There were even product launches at this show, which a US-based expo hasn’t seen for years. Bild really had everything, and the response to it was overwhelmingly positive.

In the photos here, I need to make something abundantly clear: these weren’t designed to make it appear as though there are a lot of people in the shot. There is no clever framing or underhanded lens work; this is what it was actually like to be there. This show was popping and did so for two solid days.
 

A large group of people gathers closely around two men speaking at a table in a convention hall. Several attendees hold cameras or wear camera gear, and event signage is visible in the background. Chris Niccolls and Jordan Drake surrounded by fans at Bild during a scheduled meet-and-greet on Wednesday afternoon.


New York Needed This
 

After seeing the lack of enthusiasm at NAB earlier this year, this turnout totally shocked me. In March, I wrote about how the CP+ show in Japan had effectively replaced the now-defunct Photokina as far as industry significance is concerned and while I still stand by that, if B&H continues the Bild Expo into an annual event, we’ll have a duo of exceptionally healthy trade shows in two of the globe’s biggest city centers drawing significant crowds. That’s a good thing for the photo industry which, until recently, felt like it was in substantial decline. Looking at the success of Bild and CP+ this year, there is no way that’s true now.

The United States has for a long time been a hugely important region for camera manufacturers. There are a lot of artists and professionals here and it tends to be the biggest single country for sales. That’s why it felt so strange to see expos and trade shows seemingly dwindle in popularity to the point that they basically lost wider industry relevance. What B&H showed is that it’s not expos that aren’t popular, it’s how they’re run or what they offer that wasn’t resonating with photographers.

Clearly, when they’re done right, they can be wildly successful.

Creativity in the spotlight


By Thomas Barat
June 18, 2025


B&H Photo, one of the world’s largest photo stores, hosted a two-day photography, filmmaking, and content creation festival, exhibition, and conference in New York for photographers, filmmakers, and content creators. Bild Expo, a celebration of visual storytelling, is in full swing at the Javits Center in New York on June 17-18, 2025, at the time of writing. Our reporter attended the event.

 

Founded in 1973, B&H Photo started as a small camera store near New York City Hall and has grown into one of the world’s leading retailers of creative equipment. Serving millions of creators through its Manhattan SuperStore and online platform, B&H offers more than 400,000 products, along with expert services, workshops, and community events that nurture the next generation of storytellers. It is known worldwide as the largest source of photo, video, and audio equipment, as well as computers, drones, home and portable entertainment sources, with a knowledgeable sales team and excellent customer service. B&H has been satisfying customers worldwide for over 52 years.

 

The “Bild” – Yiddish for “picture” – Expo, like an exhibition and conference, pays tribute to the enduring power of photographs. It is a tribute to the creators, which manifests itself in culture, communication, and human relationships.

 

The history of Bild Expo dates back to 2023, marking the company’s 50th anniversary. Although the company was not sure if there would be another such event, the event was so successful that B&H held it again two years later, on June 17 and 18, 2025.

 

 

BildExpo 2025

Jeff Gerstel, marketing director at B&H Photo, previously stated, “We were coming up on our 50th anniversary and we wanted to mark it, both with the industry and with our customers.”  In a previous interview, he said, “The whole idea was to bring the B&H brand to life for a two-day celebration of what we do. Rule number one was that it had to be free [for attendees]. We weren’t there to sell anything; we weren’t there to make money. We wanted to create an event for the benefit of the attendees, with one simple goal — that they leave having learned something, been inspired by something or someone, and gotten access to the brands they love and the creators they follow in a very humble, low-key and intimate setting.” 

 

According to Jeff Gerstel, “The essence of Bild Expo is to celebrate the creative spirit and push the boundaries of photography, filmmaking, and content creation,”   Adding: “This year, we’re excited to offer an even more immersive experience, from hands-on workshops to real-world photo walks to industry-first camera tech showcases. It’s an opportunity for content creators to connect, learn, and get inspired by the best in the business, and we’re thrilled to bring this community together once again.”

 

This year’s Bild Expo audience heard from over 100 speakers across two days and viewed products from more than 250 exhibitors, showcasing the latest equipment and technologies. Participants were able to enrich their practical experience with portfolio reviews and photo walks around New York City.

 

Whether you were an experienced professional or a novice photographer, Bild Expo aimed to inspire and connect creative professionals from all fields.

 

BildExpo 2025

 

Bild Expo 2025 attracted crowds – New York became a Mecca for visual creators for two days

 

Creativity took center stage this week in New York. Thousands of people from around the world attended the two-day event, organized by B&H Photo, to learn about the latest photography and video technologies and draw inspiration from the industry’s leading figures.

 

The exhibition featured more than 250 brands, including industry giants such as Canon, Nikon, Sony, and Kodak. During the two-day expo, exhibitors showcased their latest developments alongside traditional products, including AI-powered cameras, mobile studios, and software that revolutionizes content creation. Participants were able to attend dozens of workshops and presentations. Visitors were able to try out the latest equipment first-hand, while renowned creators gave presentations on their professional journeys and creative processes on stage.

 

Portfolio reviews, workshops, and city photo walks were integral to the program, fostering professional development and networking opportunities.

 

“This isn’t just an exhibition – it’s a community of passion,” said one of the organizers.” This is where technology and art truly meet,” she added.

 

 BildExpo 2025

 

Bild Expo 2025 was not only about technological innovations, but also offered visitors several unique experiences.

 

Here are some noteworthy highlights:

 

  • Content creator masterclasses: Platforms such as YouTube and Snapchat held interactive seminars on how to grow your audience, monetize your content, and effectively use analytics in your creative strategy.
  • Photo walks and sightseeing tours: Participants took guided walks through iconic New York City locations, where professional photographers helped them see the city from a new perspective.
  • NYC Sightseeing Cruise: The program also featured a special boat tour, during which participants took photographs of the city skyline from the Hudson River at sunset.
  • The biggest NYC Creator Party: The closing event on Wednesday will be an exclusive creator party celebrating creativity with music, lights, and networking.
  • Interactive technology zones: Visitors could try out AI-based image editors, 360° cameras, and VR-based storytelling tools.
  • Prize draws and exclusive discounts in the service of marketing. In addition to B&H’s famous “show special” promotions, several stands offered the chance to win equipment, workshop tickets, or even a photography tour.
  • One of the featured participants at the exhibition was Kodak. Their practical demonstration focused on the art of analog storytelling, presenting the entire filmmaking process in 8mm and 16mm films through sessions such as the Super 8 Movie Walk.
  • One of the most significant announcements at the event came from Sony. Sony unveiled the Sony FE 50-150mm f/2 GM fast zoom lens, which features a speedy zoom and a unique focus range. This lens excels in portrait, wedding, event, indoor, and close-up sports applications.
  • The exhibition was not only about photography and filmmaking; it also explored other artistic media. For example, the world of radio studios and discos was also presented. There was also talk of the world of DJs, who present high-energy, retro-themed content.

 BildExpo 2025

 

BildExpo 2025 BildExpo 2025 

The technology behind creating macro experiences was particularly interesting for the reporter. Several exhibitors focused on macro photography and presented new possibilities for taking extremely close-up pictures.

 BildExpo 2025 

The event was an inspiring experience not only for professional photographers and filmmakers but also for enthusiastic amateur photographers, content creators, bloggers, and editors.

BildExpo 2025

 

BildExpo 2025

 

BildExpo 2025

BildExpo 2025

BildExpo 2025

BildExpo 2025

BildExpo 2025

 

Tamás Barát New York – June 18, 2025

Nikon’s most versatile mirrorless camera, the Z6 III is now $400 off in B&H Bild Expo deal


By Sebastian Oakley 
published June 17, 2025


 

(Image credit: Future)

 

The Nikon Z6 III has already been hailed as one of Nikon’s most well-rounded and forward-thinking mirrorless cameras - and thanks to an exclusive B&H Bild Expo offer, it’s now available for just $2,096.95, down from its regular price of $2,496.95.

That’s a cool $400 saving on a full-frame hybrid camera that delivers serious performance across both photo and video.

Nikon Z6 III

Nikon Z6 III: was $2,496.95 now $2,096.95 at BHPhoto

SAVE $400 at B&H. This powerful hybrid camera is packed with a blazing-fast stacked sensor, 6K internal RAW video, and flagship-level autofocus performance in a compact full-frame body.

View Deal

Built around a groundbreaking partially-stacked 24.5MP CMOS sensor, the Z6 III delivers high-speed readout, stunning dynamic range, and advanced video capabilities in a compact, rugged body.

Whether you're shooting high-speed bursts at up to 20fps RAW or filming 6K internal N-RAW and ProRes RAW video, the Z6 III gives creators the freedom to push their vision further without compromise.

Its AF system is lightning-fast and smartly intuitive, locking onto eyes, faces, animals, and vehicles with impressive reliability. Paired with in-body image stabilization and a crisp 3.68M-dot EVF with blackout-free shooting, the Z6 III offers an incredibly responsive and immersive shooting experience for professionals and enthusiasts alike.

This exclusive $400 discount is only available through B&H during the Bild Expo, and it’s an extraordinary opportunity to get your hands on Nikon’s latest mirrorless powerhouse at a launch price that’s hard to beat.

Whether you're a filmmaker, photojournalist, or all-around creative, the Z6 III is built to perform - and right now, it’s built to save you money, too.

The Nikon Z6 III has already been hailed as one of Nikon’s most well-rounded and forward-thinking mirrorless cameras - and thanks to an exclusive B&H Bild Expo offer, it’s now available for just $2,096.95, down from its regular price of $2,496.95.

That’s a cool $400 saving on a full-frame hybrid camera that delivers serious performance across both photo and video.

Nikon Z6 III

Nikon Z6 III: was $2,496.95 now $2,096.95 at BHPhoto

SAVE $400 at B&H. This powerful hybrid camera is packed with a blazing-fast stacked sensor, 6K internal RAW video, and flagship-level autofocus performance in a compact full-frame body.

View Deal

Built around a groundbreaking partially-stacked 24.5MP CMOS sensor, the Z6 III delivers high-speed readout, stunning dynamic range, and advanced video capabilities in a compact, rugged body.

Whether you're shooting high-speed bursts at up to 20fps RAW or filming 6K internal N-RAW and ProRes RAW video, the Z6 III gives creators the freedom to push their vision further without compromise.

Its AF system is lightning-fast and smartly intuitive, locking onto eyes, faces, animals, and vehicles with impressive reliability. Paired with in-body image stabilization and a crisp 3.68M-dot EVF with blackout-free shooting, the Z6 III offers an incredibly responsive and immersive shooting experience for professionals and enthusiasts alike.

This exclusive $400 discount is only available through B&H during the Bild Expo, and it’s an extraordinary opportunity to get your hands on Nikon’s latest mirrorless powerhouse at a launch price that’s hard to beat.

Whether you're a filmmaker, photojournalist, or all-around creative, the Z6 III is built to perform - and right now, it’s built to save you money, too.

Flock Audio Partners With B&H Photo To Power The Audio Experience At BiLD Expo 2025


By Hummingbird Media  

Jun 17, 2025 11:28am


NEW YORK, NY— Flock Audio will be making its first appearance at BiLD Expo 2025 as part of B+H Photo’s Audio Experience at the Javits Center in New York City from June 17-18, 2025. The Audio Experience provides attendees with the opportunity to demo multiple high-end microphones from many of the world’s finest brands – such as Shure, Neumann, Sony, Lauten Audio, Telefunken, Austrian Audio, Soyuz, and more – within the context of multiple production environments through a seamless workflow built around the Flock Audio PATCH VT and CX modules. For more information and to visit BilD Expo 2025, please click here.

BilD Expo has rapidly become one of the go-to conventions for multimedia storytellers of all stripes – from professionals in audio and video production, to photographers, content creators, and streamers. Having recently become an authorized dealer of Flock’s industry-leading PATCH-series digitally controlled, all-analog patchbays, B+H Photo sought them out to aid in the design of their Audio Experience room and provide a window into the hybrid production methods that dominate the workflows of today’s forward-thinking creators.

 

“Modern audio production – whether it's at the well-stocked studio of a professional, or the improvised home space of a streamer or content creator – often brings together a myriad of digital and analog components in service of creating the variety and quality of sounds demanded by today’s production standards,” said Flock Audio Founder and CEO Darren Nakonechny. “Flock Audio’s PATCH series ensures that these hybrid setups have the pristine audio quality, rock-solid stability, and smooth production workflows that empower creators to work at the speed of their inspiration.”

 

“We’re honored to partner with B+H Photo in the creation of their Audio Experience for this year’s BiLD Expo,” he continued. “It’s an exciting opportunity to inspire the next generation of industry professionals, and see how they will make their mark on audio and visual storytelling to come.”

For more information about the BiLD Expo Audio Experience, please visit: https://www.bildexpo.com/2025/experiences

 

About Flock Audio
Founded in 2017, Flock Audio Inc. is an innovative pro audio manufacturer based in Dallas-Fort Worth Texas. The company is best known for its PATCH System Series, which is a Digitally controlled, 100% Analog Patch bay routing solution for professional audio environments.

For more information on Flock Audio and its products, please visit the company website at http://www.flockaudio.com.

Upcoming Talk at BILD Expo 2025: Let AI Handle the Hustle While You Craft the Story


Jun 16, 2025

CineD Staff


CineD’s very own Nino Leitner, AAC, will take the Filmmaking Stage at the BILD Expo 2025, hosted by B&H at the Javits Center, New York City on Wednesday, June 18, 3:00 PM – 4:00 PM with a brand-new session titled “Ready Creator One – Efficient Filmmaking in a Shifting Industry.”

In his presentation, Nino argues that today’s generative-AI moment mirrors the DSLR “Canon EOS 5D Revolution” that gave birth to cinema5D back in 2008: once-dismissed tools quickly become industry standards, leaving late adopters scrambling. In his words, “You’ll be out of business if you don’t adjust.” And the same is about to happen again. The upcoming session promises an unflinching look at AI’s challenges and a roadmap for turning fear into fuel.
 

CineD on the BILD 2025 stage
Nino Leitner will be presenting on behalf of CineD on the BILD 2025 stage. Image credit: Philip Bloom

Key takeaways you can expect
 

  • Adoption → Innovation → Fear → and back again
    Nino visualises the recurring cycle every tech shift triggers and explains how to stay on the right side of it.
  • Concrete use-cases across the workflow
    Pre-production
    : script analysis, mood boards, and fast shot planning assisted by tools such as ChatGPT, Claude, or Gemini. Production: AI-driven location intelligence and 3D pre-vis to stress-test creative ideas before the first battery is charged. Post-production: text-based assembly edits in Premiere Pro, DaVinci Resolve, Final Cut Pro, or Avid; Magic Mask in Resolve 20 and Magnetic Mask in FCP 11 for one-click isolations; and restoration / up-rez pipelines that slash cleanup time by up to 40 percent.
  • The numbers behind the shift
    The deck cites an AI-for-media market of $15.7 billion by year-end, 73% adoption among creators in 2024, and 40% time savings in post-production.
  • Human connection first
    The talk underlines that AI “is powerful, but still just a tool.” Taste, judgment, and storytelling remain the differentiators that algorithms can’t replicate.
  •  

A wider BILD line-up worth catching
 

BILD isn’t just about Nino’s hour on stage. Keynote photographer Cristina Mittermeier will open Day 1 with “Between Two Worlds,” sharing conservation stories that blend art and activism. Animator-turned-educator Sir Wade dives into practical VFX tricks in “Beyond Motion Graphics.” National Geographic legend Ami Vitale returns with “Wild Hope: Stories That Drive Change,” proving that powerful visuals can spark global action. Documentary duo Paul Daniel and Chris Greer unpack their PBS series “View Finders” and the realities of filming on the road.

For the full line-up, check out the Speaker Schedule page on the BILD Expo 2025 website.

 

Beyond the stage — “The Efficient Filmmaker” course series
 

Nino will also preview MZed’s upcoming “The Efficient Filmmaker” workflow courses, designed to help indie creators implement the techniques shown on-stage. Expo attendees (and CineD readers) can already secure a 20% discount with the code “BILD25” until June 30.

 

How to attend
 

BILD expo 2025, presented by B&H

 

Whether you’re curious about AI, worried about job security, or simply hunting for workflow wins, Nino’s presentation – and the wider BILD program – promise actionable insights and a healthy dose of perspective.

B&H Massive BILD Expo Savings Now On


Jun 16, 2025

Matthew Allard ACS


B&H has some massive deals on a wide array of products to celebrate the BILD Expo that is taking place in New York on the 17th and 18th of June.

Below, you can go directly to all of the different categories where deals are available.

Cameras, Camcorders, Lenses & Adapters      

Bags, Cases, Straps, Wraps, Tripods & Support

On-Camera & Studio Lighting and Accessories      

Batteries, Chargers, Monitors, Remotes & More

Mac, Laptops, Computer Monitors & Accessories 

Memory Cards, HDD, SSD, Flash Drives & Readers 

Mics, Mixers, Recorders, Headphones & Speakers

I have also listed some of the good deals below.

Canon – EOS C500 MK II BODY ONLY $4,999 USD

Screenshot 2025 06 11 at 11 44 57

LaCie – 36TB 2BIG DOCK THUNDERBOLT-3 $949 USD

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Dell – 40″ CURVED 5K 120HZ THUNDRBLT HUB MONITOR $1,449.99 USD

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JVC – VSR-420 SHOGUN HDR VIDEO RECORDER $995 USD

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SmallRig – RC 220B PRO COMBO LED VIDEO LIGHT KIT $499 USD

Screenshot 2025 06 11 at 11 56 24

Profoto – D2 DUO 500/500ws 2-LT AIR MONOLT KIT $1,995 USD

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SmallRig – PROFESSIONAL FLUID HEAD TRIPOD KIT 4465 $449.99 USD

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Gitzo – TRAVELER TRIPOD KIT GT2545T/GH1382QD $449 USD

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Datacolor – LIGHT COLOR METER $249 USD

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Sirui – 75mm f/1.8 ANAMORPHIC LENS SONY E $299 USD

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Sigma – 28mm f/1.4 DG HSM ART SONY E $479 USD

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Canon – RF 24mm f/1.8 MACRO IS STM LENS $449 USD

Screenshot 2025 06 11 at 12 08 40

JVC – GY-HC500U CONNECTED CAM 4K PROFESSIONAL CAMCORDER $1,995 USD

Screenshot 2025 06 11 at 12 10 38

Canon – EOS R5 MARK II MIRRORLESS CAMERA $3,799 USD

Screenshot 2025 06 11 at 12 15 27

Canon – EOS R6 M2 CAMERA w/24-105m 24-105mm f/4-7.1 Lens and Performance Kit $2,248 USD

Screenshot 2025 06 11 at 12 12 44

 

B&H BILD Show Specials: Discounts on Cameras, Lenses, and More


Jun 16, 2025

Jaron Schneider


This week on June 17 and 18, B&H is hosting the BILD Expo at the Javits Center in New York City. It’s becoming the biggest photography show in the United States and there are some killer deals to be had if you’re able to show up in-person, but there are also some great discounts to be found online, too.


Full Disclosure: This story brought to you by B&H Photo


All of the show deals can be found on a dedicated BILD Expo Specials page, but the ones below stood out to us as ones to pay special attention to. Of note, some of these are very limited time offers, so don’t expect them all to last past June 18.

Best Camera Deals
 

Panasonic S1 II is $159.90 Off: Even though the Panasonic S1 II hasn’t even started shipping yet (that is expected to start in late June), B&H has a $159.90 off coupon that can be applied at checkout.

Panasonic S1 IIE is $124.90 Off: Just like the S1 II, B&H has a coupon for the new S1 IIE that can be applied at checkout.

Canon R5 Mark II is $300 Of: Arguably Canon’s best all-around camera is on sale right now, bringing it under $4,000. It’s a pricey camera, so photographers who are interested in picking one up will want to take advantage of any sales they can. This is a good one.

Canon R6 Mark II is $200 Off: The Canon R6 Mark II is a very high-performance camera and both the body-only and the kit that includes the 24-105mm f4 L lens are $200 off.

Pentax 17 is $50 Off: The half frame Pentax 17 is on sale for $497, which is $50 off. If you’re interested in getting back into film, this is a great new camera that makes shooting film much more economical.

Nikon Z6 III is $400 Off: The Nikon Z6 III is an outstanding camera and was the first to introduce the partially stacked sensor, giving photographers many of the benefits of a fully stacked sensor without the high asking price.

OM System OM-1 Mark II is $400 Off:: While it isn’t a substantial upgrade over the OM-1 original, that doesn’t change the fact that the OM-1 Mark II is excellent for photographing wildlife and action. With this discount, it’s a flagship-level body that comes in at just under $2,000. That’s hard to beat.

Best Lens Deals
 

Viltrox 16mm f/1.8 LAB Lens is $87 Off: This already super affordable ultra-wide lens is now even more affordable thanks to a coupon that will apply at checkout. This particular version is for Nikon Z mount and includes a bonus free UV filter.

Panasonic S 24-60mm f/2.8 is $44.90 Off: The excellent and travel-friendly Lumix S 24-60mm f/2.8 hasn’t started shipping yet but B&H has a coupon to take about $45 off. It was already a great deal but this makes it even better.

Canon 15-35mm f/2.8 L IS USM is $300 Off: Get a host of wide and ultra-wide focal lengths with Canon’s top-tier wide angle zoom for a nice discount.

Canon RF 100-500mm f/4.5-7.1 L IS USM Lens is $300 Off: Canon’s versatile telephoto super zoom is on sale this week, giving bird and action photographers an excellent option on Canon’s mirrorless mount.

Even More!
 

These deals just scratch the surface of what B&H has on sale for BILD, so make sure you check the full list of offerings on the Show Specials page.


B&H Photo's Bild Expo Unveils Two Days of Immersive Experiences for Photographers, Filmmakers and Content Creators


News provided by
B&H Photo 
May 29, 2025, 08:00 ET


This week on June 17 and 18, B&H is hosting the BILD Expo at the Javits Center in New York City. It’s becoming the biggest photography show in the United States and there are some killer deals to be had if you’re able to show up in-person, but there are also some great discounts to be found online, too.


Full Disclosure: This story brought to you by B&H Photo


All of the show deals can be found on a dedicated BILD Expo Specials page, but the ones below stood out to us as ones to pay special attention to. Of note, some of these are very limited time offers, so don’t expect them all to last past June 18.

Best Camera Deals

Panasonic S1 II is $159.90 Off: Even though the Panasonic S1 II hasn’t even started shipping yet (that is expected to start in late June), B&H has a $159.90 off coupon that can be applied at checkout.

Panasonic S1 IIE is $124.90 Off: Just like the S1 II, B&H has a coupon for the new S1 IIE that can be applied at checkout.

Canon R5 Mark II is $300 Of: Arguably Canon’s best all-around camera is on sale right now, bringing it under $4,000. It’s a pricey camera, so photographers who are interested in picking one up will want to take advantage of any sales they can. This is a good one.

Canon R6 Mark II is $200 Off: The Canon R6 Mark II is a very high-performance camera and both the body-only and the kit that includes the 24-105mm f4 L lens are $200 off.

Pentax 17 is $50 Off: The half frame Pentax 17 is on sale for $497, which is $50 off. If you’re interested in getting back into film, this is a great new camera that makes shooting film much more economical.

Nikon Z6 III is $400 Off: The Nikon Z6 III is an outstanding camera and was the first to introduce the partially stacked sensor, giving photographers many of the benefits of a fully stacked sensor without the high asking price.

OM System OM-1 Mark II is $400 Off:: While it isn’t a substantial upgrade over the OM-1 original, that doesn’t change the fact that the OM-1 Mark II is excellent for photographing wildlife and action. With this discount, it’s a flagship-level body that comes in at just under $2,000. That’s hard to beat.

Best Lens Deals

Viltrox 16mm f/1.8 LAB Lens is $87 Off: This already super affordable ultra-wide lens is now even more affordable thanks to a coupon that will apply at checkout. This particular version is for Nikon Z mount and includes a bonus free UV filter.

Panasonic S 24-60mm f/2.8 is $44.90 Off: The excellent and travel-friendly Lumix S 24-60mm f/2.8 hasn’t started shipping yet but B&H has a coupon to take about $45 off. It was already a great deal but this makes it even better.

Canon 15-35mm f/2.8 L IS USM is $300 Off: Get a host of wide and ultra-wide focal lengths with Canon’s top-tier wide angle zoom for a nice discount.

Canon RF 100-500mm f/4.5-7.1 L IS USM Lens is $300 Off: Canon’s versatile telephoto super zoom is on sale this week, giving bird and action photographers an excellent option on Canon’s mirrorless mount.

Even More!

These deals just scratch the surface of what B&H has on sale for BILD, so make sure you check the full list of offerings on the Show Specials page.


Bild 2023

Field Notes from Bild Expo 2023 Day 1


By Dave Moser


If you missed the first day of the Bild Expo 2023, these field notes and snippets show what blew us away.

To sum up Day 1 at Bild Expo 2023, we were simply blown away. The crowds of photography enthusiasts were back, flocking to the Javits Center in tremendous numbers! In our early discussions with vendors and major sponsors, without exception, they were impressed with the first day’s turnout. Again, we’d like to stress that if you’re in the tri-state area and are passionate about photography, make an effort to attend this event! 

The lineup of world-class instructors also drew crowds of standing-room-only, and the expo hall itself remained packed throughout the day. So if you’re planning to attend Day 2, don’t forget to also check out the Speaker Schedule. Take note of the renowned speakers who will be sharing their inspiration, expertise and insights in all four Bild Expo stages! 

Cristina Mittermeier, Peter McKinnon and 100+ Speakers to Present at Bild Expo 2025 in New York City


News provided by
B&H Photo 
May 08, 2025, 08:00 ET


Event Celebrating Image, Storytelling and Content Creation Returns to Javits Center June 17–18 Following Strong 2023 Debut

NEW YORK, May 8, 2025 /PRNewswire/ -- B&H today announced the return of Bild Expo, an immersive two-day celebration of innovation in photography, video and content creation. Taking place June 17–18, 2025, at the Javits Center in New York City, Bild Expo invites creators of all levels to connect, create and experience the technologies shaping the future of the visual and storytelling arts. Attendees can explore the latest gear from industry leaders including Canon, Nikon, Fujifilm, Sony, DJI and more — across a show floor that's twice as large as 2023's strongly attended debut. Bild Expo 2025 is free and open to all creatives. Registration is now available at bildexpo.com.

"Bild Expo brings the creative community together in a way that's deeply personal and profoundly inspiring," said Jeff Gerstel, Chief Marketing Officer at B&H. "It's more than an event — it's a spark for new ideas, new collaborations and new possibilities. We're thrilled to open our doors once again to storytellers from around the world."

"Bild"—Yiddish for "image"—honors the enduring power of imagery in culture, communication and human connection.

Headliner: Cristina Mittermeier

Cristina "Mitty" Mittermeier, marine biologist, photographer and co-founder of SeaLegacy, headlines this year's speaker lineup. Mittermeier's storytelling—featured by National Geographic and honored as a Sony Artisan of Imagery—merges urgent environmental advocacy with deeply human narratives, capturing the profound relationship between people and planet.

Spotlight on Creators Across Every Discipline

Bild Expo 2025 will feature over 100 speakers offering insights across photography, filmmaking and content creation, including:

  • Peter McKinnon, globally renowned filmmaker, photographer and creator, known for his cinematic style, dynamic YouTube presence and collaborations with brands like Canon and Red Bull, empowers millions of followers with tutorials, gear reviews and visual storytelling that break creative boundaries.
  • Drex Lee, whose viral "Epic 1 Shot" films have drawn over 6 billion views, reveals the production secrets behind his signature style.
  • Lynsey Addario, Pulitzer Prize-winning and Emmy-nominated photojournalist, author and Nikon ambassador, has covered conflicts, humanitarian crises and women's issues for The New York Times and National Geographic.
  • Thandiwe Muriu, award-winning Kenyan visual artist, explores the vibrant intersection of identity, culture and color in her acclaimed "Camo" series.
  • Alex "Alexander the Great" Stemplewski, street photographer and social media innovator, discusses creating spontaneous, authentic imagery that resonates globally.
  • Shuang Hu, actress, director and digital storyteller, shares strategies for crafting viral narratives and amplifying diverse voices through her platform THEONESHU.
  • Scott Kelby, best-selling author and founder of KelbyOne, teaches breakthrough lighting, editing and post-processing techniques that redefine photo mastery.
  • Kendall Vertes, artist and content creator of Dance Moms fame, shares her journey from television to building a multifaceted brand that speaks to the next generation of creatives.

Gear, Hands-On Learning and Networking

Attendees will also experience:

  • Hands-on access to the latest cameras, lighting, audio and post-production tools from 250+ top brands, 50% more versus 2023.
  • Live demos and workshops covering AI-driven editing, cinematic video production, lighting techniques, immersive audio capture, 16mm filmmaking and more.
  • Portfolio and pitch reviews with leading photographers, publishers and agencies.
  • Guided photo walks through NYC led by top industry ambassadors, offering hands-on tips and techniques while capturing the city's energy.
  • After-hours networking events and a sports photography experience.
  • Partner Pavilion showcasing organizations such as the American Society of Media Photographers (ASMP) and the Society of Motion Picture and Television Engineers (SMPTE).

About B&H Photo

Founded in 1973, B&H Photo began as a small camera shop near New York City Hall and has grown into one of the world's leading creative gear retailers. Serving millions of creators through its Manhattan SuperStore and online platform, B&H offers more than 400,000 products alongside expert service, workshops and community events that fuel the next generation of storytellers.

Learn more at B&H Photo.

B&H’s Bild Expo: Who Will Be There and What You Will Learn


by Michelle VanTine
August 19, 2023


B&H is turning 50, and they are celebrating with their Bild Expo September 6 and 7th at the Javits Center, in Manhattan. It is a free event where you can take advantage of a lineup of industry giants spanning across genres. Whether you're in need of renewed inspiration, valuable business advice, or acquiring new skills, you can expect an abundance of the most experienced voices at the expo.

B&H Celebrates 50 Years with Bild Expo 2023 in NYC


Sean Lewis3 weeks ago


With 50 years officially under their belt, B&H is set to present the inaugural Bild Expo 2023, an epic 2-day event in NYC for photographers, videographers, and others across creative industries. According to B&H, “Bild” is the Yiddish word for “image,” which “represents B&H’s 50-year commitment to supporting visual and auditory artistry.” As you’ll discover in the details below, the expo is chock-full of educational and inspirational opportunities meant to expand your creative horizons, and it’s free to attend! If you can get yourself to NYC on September 6th and 7th of this year, don’t miss out.

B&H Bild 2023 Expo


MATTHEW ALLARD ACS 


To celebrate 50 years of creativity through photo, video, and audio, B&H will be hosting Bild 2023 Expo from September 6-7th in New York at The Javits Center.

Registration is free and the Bild 2023 Expo will feature over 100 world class speakers, photo and video experiences, photo walks, portfolio reviews, specials on gear, and plenty of contests and prizes.

Elevate your artistic abilities at the free B&H Bild Expo at the Javits Center in New York City


Michael Stroup | Aug 12, 2023

Since 1973, B&H Photo has been committed to supporting audio and visual artistry. Join B&H Photo this year, for the very first time, as they host the BIld Expo to celebrate 50 years as a premier retailer supporting the art of creating photographs, videos, and audio experiences.

B&H Photo is hosting the Bild Expo at the Javits Center in New York City this September 6th and 7th. They promise that the two-day expo features a world-class experience designed to get the creative juices flowing, and the whole event is free for those who register online.

Bringing the Latest 8K Technology to B&H Bild Expo and CEDIA Expo 2023

SACRAMENTO, CA, September 06, 2023 /24-7PressRelease/ — BZBGEAR, a world chief in professional AV and broadcasting options, broadcasts its participation in two outstanding {industry} occasions: B&H Bild Expo and CEDIA Expo 2023. These platforms present BZBGEAR the chance to showcase its newest 8K know-how, video distribution merchandise, and award-winning PTZ cameras whereas fostering connections throughout the residential know-how sector.

B&H Bild Expo (9/6 – 9/7, New York, NY, Javits Center)

The inaugural B&H Bild Expo, slated for September 6-7, 2023, on the Javits Center in New York City, is an occasion celebrating the realms of pictures, videography, and audio creativity. It additionally marks B&H Photo’s 50-year dedication to supporting this artistry. As a tribute, BZBGEAR is worked up to take part on this gathering, aligning completely with its want to push the boundaries of know-how.